For Website / Blog we are in a high position when people enter a keyword in Google / Yahoo. We have to know what criteria the preferred / not preferred from Google and Yahoo.
1. Yahoo
Yahoo likes:
• The page is unique, original, quality (not copy-paste from other sources)
• The page is designed for people, not for search engines.
• The links in these pages relate to the content.
• Metadata (title, description, keywords) that actually describe the content.
• A good web design in general.
Yahoo did not like (this page will disappear from Yahoo or database is in the order most distended):
• Changes that affect the accuracy or relevance of search result.
• The page is redirected to another page (doorway)
• Many sites or pages whose content the same.
• Changes that most of it contains or links to other web pages, such as content about affiliate programs.
• Web by the number of virtual hostname that very much.
• The page is very much, is made automatically without the contents of value (cookie-cutter pages)
• Pages that use artificial methods (artificial) to influence search engine rankings.
• Pages that use text or links are not visible visitors.
• Page views of different search engines and visitors to normal (cloaking).
• Too many links to other sites to popularize the site (link schemes).
• Changes made with the primary goal for search engine with many keywords and irrelevant.
• Use the name or brand that is not right.
• Sites that opens a lot of pop-ups, install malware, spyware, viruses, trojans, or affect the visitor's browser user navigation.
• The page is visible containing fraud or cheating.
2. Google
Google Prefers:
• Sites with a clear layout and use as the link text (not images). Each page must be achieved with a single static text link.
• Having a site map that allows visitors, if one page site map there are more than 100 links, then separate the other pages.
• Contains information useful, solid and clear its contents.
• Think about what words people search for to open your website, make sure that the web you really have the word.
• Try to use text instead of images to explain the name, content, or links. Google crawler does not recognize text contained in the picture.
• Ensure accurate title and ALT attributes.
• Check for dead links and incorrect HTML code.
• If you use dynamic pages (ie URL with "?", Beware that not every search engine can index dynamic pages. Create a parameter as short as possible and as little as possible.
• Links on one page less than 100 units.
Things that are prohibited from google:
• Do not create a different page when viewed by visitors or search engines (cloaking).
• Do not use tricks to improve search engine rankings. An easy way to increase ranking in google is to ask yourself: Is my web useful to visitors?
• Do not exchange links with websites or blogs whose content is not related to your website or blog (link schemes).
• Do not use automated tool to submit page or check the page rank, google does not recommend such a program WebPosition Gold.
• Avoid text or links are not visible (very small or equal to background color)
• Do not use cloaking or sneaky redirects.
• Do not use auto submit to search engines.
• Do not fill pages with keywords that are not relevant.
• Do not create pages, subdomains, or domains with the exact same content.
• Do not create a page devoted to phishing, install viruses, trojans, or other badware.
• Avoid doorway that is only created for search engines.
• Avoid pages that contain only affiliate programs with little or no original content.
• If your site contains about affiliate program, make sure that your site has added value.
• Fill your website with a unique writing (not copy-paste) and relevant content.
How, now check whether your website or blog in accordance with the above criteria?
